Case Studies
We are Here to Make A Difference
Success of a Vendor dealing in Furniture Category – Rags to Riches
A client with a small workshop that creates household
furniture approached us to guide them to sell their products on an E-commerce
platform. The client during that time had 1 carpenter and 1 assistant in his team.
GNSM provided consultancy to this client to sell his products on E-commerce
platforms. The client was provided with full range of services by us. We helped them
with brand registration, identifying a strategic e-commerce website, insights on
products to be offered, pricing strategy, product listing, cataloguing, competitor
analysis, etc.
With our support the brand started selling successfully on top E-commerce websites.
Within 9 months we were able to cross INR 10 Lacs sales on a monthly basis and
within 2 years we were able to touch INR 50 Lacs monthly sales by targeting
selective websites. We also created and developed their own e-commerce website.
Currently the vendor sells furniture worth INR 1 Crore on top e-commerce platforms.
They have 6 showrooms. Their small workshop has now become a factory.
GNSM has been providing services to this client from the last 7 years.
We are proud of our team, our capability and the work we do for the business
community.
Success of a Cosmetic Brand which failed in offline sales and had no idea about e-commerce business
A well-known cosmetic brand approached us to liquidate their inventory. The brand
had failed in offline sales and the owner wanted to shut down the business. They had
total inventory worth INR 2 Crore+ in retail outlets and the warehouse.
Our Performance Marketing & Growth team shared their plan to establish this brand on
an online platform. Based on our plan, the brand owner agreed to pursue it further.
We used the opportunity to establish the brand rather than liquidating the
inventory.
In a span of 1 year we had reached monthly sales of INR 40 Lacs. Our promotion and
advertisement strategy helped the brand to establish itself as a reliable and
effective brand in the market and also compete with its competitors.
The brand now sells on all major e-commerce platforms and social media marketplaces.
The brand is presently available in 5,000+ outlets across the country. The online
sales of this brand contributes to 50% of it’s total business.
GNSM believes in building brands and providing long-term solutions for our clients.
The success of our clients is our success.
Launching of an electronic brand
An investor wanted to establish a new brand in the electronics category with a
vision to make it into a multi-million dollar brand.
The Investor connected with us to design and implement the strategy. Our analysts
did a thorough study of the market and its competitors. With our expertise we
launched the brand on major e-commerce platforms. We left no stone unturned in
designing the strategy, right from product development to pricing to targeting the
audience.
Within 3 months, the brand touched sales of INR 10 Lacs. And within 2 years, monthly
sales of this brand through all online channels had crossed INR 1 Crore per month.
Currently the brand has product portfolio in 10+ sub-categories.
The brand is now an established player in the electronics category. They currently
sell through offline medium as well.
The brand has turned out to become a multi-million-dollar company and has top notch
celebrities that endorse it.
We are happy to be part of this success story.
A hobby turned to successful business opportunity
A freelance artificial jewelry designer approached us to help her earn money to take
care of her family by selling imitation jewelry on social media marketplaces. GNSM’s
strategy team was quick to understand her capability by looking at her designs.
We suggested her to start selling on international e-commerce marketplaces. GNSM
provided consultancy by registering her brand name, registering her company,
creating the product listing, extending vendor tie-ups for packaging and
international couriers.
We launched her imitation jewelry brand in countries like United States, Mexico,
Canada, United Kingdom, Germany, France, Italy, etc.
Within 6 months we touched a monthly revenue of INR 25 Lacs. Her manufacturing
set-up at home was not sufficient to cater to large size orders. The business had
grown to the extent that she had to set-up an independent manufacturing unit.
The brand is currently doing very well. We recently created her own e-commerce
website for domestic and international customers. We are happy to be a part of
fulfilling someone's dream.
Security Camera’s E-commerce Journey
A client with a security camera product approached us to guide them to sell their
products on an E-commerce platform. The client had recently setup 2 assembly units
in the UK manufacturing these smart security cameras aimed at home and small
business clients.
GNSM provided consultancy to this client to sell their products on the E-commerce
platform. The client was provided with full range of services by us. We helped them
with brand registration, identifying strategic e-commerce websites, insights on
products to be offered, pricing strategy, product listing, cataloguing, competitor
analysis, etc.
With our support the brand started selling successfully on the top E-commerce
platform in the UK. Within 9 months we were able to cross GBP 10,000 sales on a
monthly basis and within 2 years we were able to touch GBP 200,000 monthly sales by
targeting selective websites and other E-commerce platforms. We also created and
developed their own e-commerce website to further bolster their sales.
We are proud of our team, our capability and the work we did for this client to help
achieve their business goals.
Indian Kitchen Utensils to UK
A client with a Kitchen Utensils and Roti Maker products approached us to guide them
to sell their products online. Their products were manufactured in India and
targeted at the South Asian and African diaspora living in the UK. Our client wanted
us to produce a sales strategy for the UK market and also drive the execution of it.
GNSM UK provided consultancy to draw up the sales strategy and also provided
services that included registering and listing the products online and in stores.
GNSM UK with its network partners of stores in key strategic locations made a range
of these products available to the target audience.
With our support the brand started selling successfully and within the first year,
the sales figures had crossed GBP 14,000 sales on a monthly basis. We are working
with the client currently to increase the portfolio of products to sell in UK at the
back of the market research data that we have provided them.
With the support of our expertise and strong local network we are continuing to help
our client achieve their business goals.
